advertising相关论文
基于中国健康与营养调查（CHNS）的开放数据，以完成2011和2015年两轮调查的249名儿童青少年和249名家长为研究对象。根据儿童青少年快餐......
Plugging loop holes in online tobacco advertising and promotion in implementation of FCTC Article 13
Most countries in the ASEAN region have made good progress in implementing a comprehensive ban on tobacco advertising,pr......
...
The experiential teaching as a teaching method has been continually popularized and applied.In this essay which is based......
Does Pre-Recall Advertising Affect Abnormal Stock Returns of a Product Recall:An Event Study Analysi
Product recalls can cause uncertainty about firms’ future earnings.The financial market under uncertainty may use firm-......
Colombia is a complex country which has a large Catholic population and a number of internal conflicts.As organizations ......
Influences of culture and market convergence on the international advertising strategies of multinat
Purpose-The purpose of this research is to study creative strategy and execution as opposed to all elements of marketing......
In addition to museums,the subway also serves as a significant vehicle to promote Intangible Cultural Heritage.The subwa......
With the continuous development of modem science and technology,great changes have taken place in the advertising media ......
The aim is to analyse the present and the possible future of the concept of advertising.The present concept is more rela......
The increase of the global market has led to the emergence of international advertising,and understanding cultural diffe......
本文通过叙述商务英语的来源,讲述其真实的内涵与概念,说明商务英语的作用是在于让大家明白自己对于所关注事物的看法以及认同,这......
请下载后查看，本文暂不支持在线获取查看简介。
Please download and view, this article does not support online access to vie......
Beijing’s sights and attractions continue to draw increasing travelers as marketers develop new advertising campaigns
......
这是一场争过独木桥的角逐,而旧金山则大有可能会成为美国第一个没有日报的大城市。创办于1865年的《旧金山纪事报》正在裁减其已......
互联网正在彻底改变传媒。但它究竟将在多大程度上歪曲编辑的价值观呢?9岁的香农·马修斯在2008年2月失踪24天被发现后,一位编辑对......
请下载后查看，本文暂不支持在线获取查看简介。
Please download to view, this article does not support online access to view......
近一个世纪以来,可口可乐和百事可乐在世界饮料舞台上演绎着一场没有硝烟的“战争”。一个洋溢着红色的激情,一个充满了蓝色的诱惑......
Georgia resident1 Andy Morar is in the market for a BMW. So recently he sent a note to a showroom2 near Atlanta, using a......
阅读占据了整个高考卷面的40多分,其重要性对于高中学生来说是不言而喻的,所以阅读这一块对于考生来说在一定程度上决定其输赢,必......
Afarmer had some puppies he needed to sell. He painted a sign advertising the pups and set about nailing1it to a post on......
请下载后查看，本文暂不支持在线获取查看简介。
Please download to view, this article does not support online access to view......
Samantha Grossman wasn’t always thrilled with the impression that emerged when people Googled her name.1 “It wasn’t a......
考点梳理一、重点单词1.(户外)布告板;广告牌n.billboard2.衣服;外衣n.garment3.目标;对象;靶子n.target4.良心;道德心n.conscienc......
Times are tough for Debbie,a prostitute1in western England who runs a private flat with other“mature ladies2”.She does......
如果你经常乘坐飞机,那么你会发现广告不仅出现在行李架、座椅靠背和餐桌托板上,而且空乘的围裙、点心盒、餐巾上也都有广告。虽然......
玩摄影的人都知道,一张出色的照片必须有和谐的构图和恰到好处的光影,但他们也深知后期处理必不可少。作为一名编辑,我们同样知道,......
随着我们的注意力转向移动电话——及其更小的屏幕——广告的效力大大降低。类似于谷歌和“脸谱”等建立在广告收入基础上的公司应......
“上得厅堂,下得厨房,制成酸奶,压成胶囊。2012,皮鞋很忙。”当下调侃食品安全已成为一种时尚,调侃的背后更透出消费者对食品行业......
随着中国与全球合作的商业契机越来越多,越来越多的外国企业将目光投向中国。为打造良好的品牌效应,广告成了重头戏,而广告标语则......
As an interdisciplinary field of study, stylistics promises to offer useful insights into literary criticism and the tea......
With the development of global economy,advertising has become a global form of communication.English is one of the most ......
“Industrial property”在《英汉大词典》等英汉词书中是这样处理的: (1) industrial property工业产权(指由产品专利、设计及商......
探讨了名片的翻译方法,并给出了一些常见单位、科研机构及学校名称的英译。
Discusses the translation methods of business car......
对于法国文化而言,其浪漫与热情是我们所众所周知的。早在十九世纪,巴黎就已然成为了欧洲文化的中心所在,在巴黎诞生了众多的文化......
Pragmatic presupposition can meet business advertising needs which can increase and strengthen the effect of business ad......
Nowadays,to impress and entice consumers more effectively,fuzzy words are naturally adopted by advertisers in language o......
Introduction Advertising is something that we are all exposed to everyday. It has penetrated every corner of society.......
On November 18, China Central Television (CCTV), the national broadcaster with more than 1 billion viewers, auctioned o......
As a functional variety, advertising English has its distinctive linguistic features.This paper attempts to concen- trat......
近年来,随着技术发展的日新月异和大众媒体的多样化,广告在人们日常生活中的影响日益普遍、深远。众多学者,尤其是语言学家,也追随......
No one likes spam. It’s annoying, offensive, and aggressively difficult to cure. Slowly but surely, Chinese companies a......
The purpose of this preliminary study is to examine the coexistence of semiotic systems found on paper trivets, i.e. com......
本文基于批评话语分析的视角,探讨了二十则广州地铁公益广告中的性别展示。作者运用Kress and Van Leeuwen(2006)基于系统功能语言......
在现代商业化社会中,广告已经渗透到人们日常生活的各个层面中。语言是构成广告最基本的要素。本文将从质量前景化角度来赏析广告......
英语广告文体语言不同于新闻报道等其他语言,它必须具备推销和劝说等能力。因此,本文就广告的特殊性从宏观和微观两方面,对其文体......
